Your Pet Nutrition
We founded Your Pet Nutrition to help dogs and cats lead happier, healthier lives. With its flagship dog health supplement Canine Prime - and ambassador Dr Michael Lazaris - we’ve helped 100,000+ pet owners.
🎓 A week of expert-level training, like a master’s degree in copywriting
📚 Countless books, courses, video learning, and workshops
🤝 Daily 1:1 feedback, and immersion in the copy team
Copy Training Manager, Malaberg
One of the first to join the Malaberg copy team, Robbie has been with us for just over 3 years now.
The team knows him as a people person, and passionate evangelist for direct response copywriting.
Since joining, he’s:
Copy Manager (and our first EVER intern!)
Also Lead Copywriter on Aeons, Oli interned with us back in 2021.
Then, after graduating in History from Oxford, he joined the copy team full-time. Fast proving himself a master storyteller, with a relentlessly curious, creative mind.
Today, he reviews - and edits - every single piece of front-end copy we put live. Thanks to the remarkable quality of his feedback, attention to detail, and critical eye.
Junior Copywriter, Retention
Ruth took part in our first group internship, in July 2024. After breezing through the programme, she also passed our full training with flying colours.
Now, she’s part of our brand new Retention team. Putting her knack for persuasive, story-driven email copy to good use, across all 5 of our brands.
Head of Copy
Alex was one of the first copywriters to ever join Malaberg. Since September 2021, he’s proven himself a masterful writer. With countless “controls” across different brands and products, he also brings exceptional strategic thinking and management skills to the team.
Today, he leads the Copywriting department with good humour, a sharp wit, and a deep obsession with direct response.
Copywriter, Aeons
Anum joined us in early 2024, and immediately showed a real talent for storytelling.
After training, she joined Aeons, immersing herself in the world of ancient rituals, and - more recently - women’s health. Using her command of language and narrative to captivate the “prospect,” and help change people’s lives.
Copywriter, Your Pet Nutrition
Genie joined us in 2024, and is already steering the ship on our longest-running brand, Your Pet Nutrition. She’s a talented, high-volume writer, with no end of big ideas.
She writes,
“Training at Malaberg is an introduction to a totally new “school” of writing. Allowing you to pick up new skills, and techniques that you hone every day.
I love the attention to the craft, and the peer support you receive. The internship is a great chance to have a first go at direct-response copywriting.”
Senior Retention Strategist
After masterminding an exceptional Black Friday campaign for Dr Sister Skincare in 2023, Fin was promoted to Senior Retention Strategist, and tasked with leading an entire new department.
Focused on retaining customers and enhancing the customer journey, he now runs a talented 5-person team, which has seen huge success so far. With blockbuster campaigns, product launches, and lots more in the pipeline.
Junior Copywriter, Retention
Elinor plays a crucial supporting role in the newly-established Retention team. Her organisational skills, and email copy are an integral part of our successful back-end campaigns, and efforts to scale profitably.
Copywriter, Apex Labs
Will joined us after years of interest in Malaberg, and has fast become an expert in the world of Facebook video. Constantly innovating, and bringing killer new ideas to the table.
Junior Copywriter, Physical Nutrition
Lewis is learning at a blistering pace. Having only recently passed training, he’s the sole copywriter on Physical Nutrition, and responding ably to the demands of the role. He writes great copy at speed, and is developing a whip-smart strategic mind.
Brand Lead
Autumn worked her way up from Junior Copywriter on Your Pet Nutrition to Malaberg’s resident brand expert – known for her eccentric strategies and unorthodox thinking.
We founded Your Pet Nutrition to help dogs and cats lead happier, healthier lives. With its flagship dog health supplement Canine Prime - and ambassador Dr Michael Lazaris - we’ve helped 100,000+ pet owners.
Dr Sister Skincare is a luxury skincare brand targeting common concerns in older women – including dark spots, crepey skin, and sun damage. Led by Dr Daniel Sister, a French beauty expert, we’ve helped thousands of Brits naturally look and feel more youthful and confident.
Physical Nutrition combines advanced, science-backed formulas with the expertise of GP and Rehabilitation Engineer Dr Paul O’Connell.
With superfood supplements targeting a wide range of health issues – including joint pain, high blood sugar, poor gut health, and low energy.
Dr Sarah Brewer is a Cambridge-educated GP and nutritionist, with 4 degrees and 70+ books to her name. Aeons is dedicated to “transforming your health with the power of ancient wisdom.”
Spearheaded by Dr Tracy Gapin, Apex Labs is dedicated to helping men “become unstoppable.” Our first North American brand, Apex has exploded thanks to our best-selling supplement, Muscle Defense.
Ahead of our time, we anticipate rather than set trends. Creating the world’s best customer journeys
Who outsmart our competitors by doing things differently, and knowing their strategy better than they do
Diagnostic, creative, and led by first principles
Constantly honing our instincts, and immersing ourselves in research & craft
Who take responsibility for our projects, and always strive to be the best
Deeply passionate about the work we do, and committed to changing lives. While thriving in uncertainty
Alert to the counterintuitive, and responsive to change
Because “curiosity is the engine of growth.”